Writing
Notes on
the work.
Practical thinking on performance, AI, engineering, and the systems behind good digital businesses.
- AI Readiness
- AI Transformation
- Business Strategy
- Consulting
- Data Governance
- Data Strategy
- Digital Foundations
- Digital Optimization
- Digital Performance
- Digital Strategy
- Engineering
- Headless CMS
- Open Source
- Operations
- Privacy & Compliance
- Software Development
- Web Performance
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AI2Web: The Story So Far
I introduced AI2Web a week ago. Since then it went from an idea to something an AI agent can already use. Here is the story so far, from where it started to a live store Grok read and validated by itself.
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The Agentic Web Won't Be Crawled Into Existence
AI agents are learning to use the web, and the web was never built for them. The industry's first instinct is to build better crawlers. I think that is solving it backwards. Here is the research, the landscape, and where I believe it actually goes.
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Introducing AI2Web: A Simple, Shared Layer to Make the Web Work With AI
For years I thought the next web would be an app, or a game like VR universe. Instead the AI era arrived, and it arrived fast. AI2Web is my answer: one simple, shared way for any site to be understood by AI.
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Why I Built CloudCore CMS Instead of Using Strapi, Directus or WordPress
I didn't set out to build a CMS. I set out to solve problems that existing CMS platforms kept creating.
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You Can’t Automate What You Don’t Understand
Automation without understanding multiplies confusion. Here’s how to build the right foundation before scaling.
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The AI Copilot Layer
Every team is getting its own AI assistant — finance, ops, marketing. The next layer of transformation isn’t tools, it’s copilots embedded in every function.
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How to Judge AI Output Like a Senior Engineer
AI writes code — but it doesn’t understand trade-offs. The new skill isn’t coding faster; it’s auditing smarter.
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Why AI Hype Misses the Real Point
AI isn’t replacing creativity — it’s replacing repetition. The hype focuses on outputs, but the real impact is in how work flows through teams.
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Tracking Without Ownership Fails
When everyone owns analytics, no one does. Here’s how to assign ownership, create accountability, and stop the chaos before it spreads.
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Your Model Is the Problem, Not Your Team
Finance and marketing don't disagree on purpose — they work from different realities. Here's how to fix your data model, reconcile weekly, and align decisions.
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Optimizing LCP for Better Web Performance
Discover the step-by-step process to dramatically improve your site's Largest Contentful Paint metric, including font optimization, critical CSS inlining, and static HTML rendering.
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Why I Transitioned From an Agency Model to Consulting
Over decade, I learned businesses don't need more development hours—they need better systems, workflows, and decision-making clarity. Here's why I stopped selling output and started selling impact.